MBA Pundit: MBA News, Views and Notes
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Beginner Marketing Mistakes
Most significant Error Starting Online marketers Make with Internet Affiliate Marketing Internet affiliate marketing is famous as an online cash flow creator for both newcomers as well as skilled marketers at the same time. It is relatively simple to get started with, and also it need not cost much if any money to make it…
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What are you waiting for?
It was 70-degrees and the sun was shining brightly on Super Bowl Sunday in January 1999. I was putting on green # 8 of Orange Park Country Club in Orange Park, Florida—a suburb of Jacksonville—with my son Tommie, then the assistant golf professional, and two of his member buddies. “This is great, Tom. It’s in…
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Turning Customers into Clients: Acquisition v. Retention
Are you spending more on acquisition or retention? If you said ‘acquisition,’ you’re wasting time and money. Estimates that 20 percent of customers account for 80 percent of total revenues in most businesses is useful news. Consider it a wake-up call! Finding a new business is expensive and often unrewarding, So why spend time and…
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Succession Planning for Family Businesses
Perhaps the toughest decision confronting most business owners–family-owned, or otherwise–is the need to plan for the succession of their success! All companies face the challenges of continuity, succession, and profitability, but those issues generally create unique planning and management problems–as well as opportunities–for family-owned businesses. When relatives go into business together, their individual aims, goals,…
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The 10 Simple Rules of Business
Business is a practical affair. Most SBOs (small business owners) don’t have much patience or time for theoretical stuff. What follows isn’t theory. The ten principles are hard-and-fast success rules, lessons I’ve learned over the years about running a business The purpose of a business is to make money. It’s fine to have a social…