Category: Marketing

  • Market Research – Best Practices

    Market Research – Best Practices

    Market research enables organizations to analyze supply and demand for a given market to implement a business strategy or marketing action plan. Market studies are widely used when evaluating the viability of a project and making a business plan. Organizations collect consumer information through online surveys or other research methods such as a more qualitative…

  • Market Segmentation – Strategies for Business

    Market Segmentation – Strategies for Business

    Improving competitiveness and achieving business goals are constant pursuits regardless of the size or sector of the business. For this, it is essential to develop a correct market segmentation. To achieve their goals, organizations need to establish a series of strategies that guarantee customer satisfaction. First, however, there is an essential preliminary step for any…

  • Marketing transformation based on data and artificial intelligence

    Marketing transformation based on data and artificial intelligence

    The transformation in marketing over the last decade has been very marked. The way and means of communicating a message today are very different from the methods used a few years ago. The print media and television undoubtedly lost much of their prominence, while the interest of companies to appear among the first places in…

  • 3 Questions You Should Answer When Beginning Your Market Planning

    3 Questions You Should Answer When Beginning Your Market Planning

    Once you are able to answer these three big questions you are well on your way to developing a marketing plan that you can easily create, implement and measure.

  • Using Integrated Marketing to Boost Your Revenue

    Using Integrated Marketing to Boost Your Revenue

    Only a few years ago, marketing campaigns were limited to print. Now, through the internet, companies can branch out and reach customers in many new and varied ways. This diversity set the stage for the arrival of integrated marketing, a powerful tool for branding and business development. There are many benefits to using integrated marketing,…