Category: MBA Notes
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Market Research – Best Practices
Market research enables organizations to analyze supply and demand for a given market to implement a business strategy or marketing action plan. Market studies are widely used when evaluating the viability of a project and making a business plan. Organizations collect consumer information through online surveys or other research methods such as a more qualitative…
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Market Segmentation – Strategies for Business
Improving competitiveness and achieving business goals are constant pursuits regardless of the size or sector of the business. For this, it is essential to develop a correct market segmentation. To achieve their goals, organizations need to establish a series of strategies that guarantee customer satisfaction. First, however, there is an essential preliminary step for any…
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Marketing transformation based on data and artificial intelligence
The transformation in marketing over the last decade has been very marked. The way and means of communicating a message today are very different from the methods used a few years ago. The print media and television undoubtedly lost much of their prominence, while the interest of companies to appear among the first places in…
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Reasons for Call Center Outsourcing
You need to answer customers, follow up with sales calls, and answer feedback. All of these are possible with a contact center that handles your business exclusively. However, many business owners nowadays are finding it expensive to keep an in-house team, so they are outsourcing their business to other established third-party call center companies for…
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3 Questions You Should Answer When Beginning Your Market Planning
Once you are able to answer these three big questions you are well on your way to developing a marketing plan that you can easily create, implement and measure.
