Tag: Business Compendium

Continuing out business plan thread we’ll now dig a little deeper and give you a quick overview of a business plan. We will quickly look at each of the elements and sections which compose a good business plan. Cover Pages of a Business Plan The cover pages of your business plan should include the all-important…

Sometimes you will write things that may sound great and reasonable to you, but to the reader, those same statements will mean something totally different. Your text will be lost in translation. That’s why you should be vigilant to double meanings and other connotations of your business language. Now is your time to master the…

A part of your business plan is to define your target market: you need to describe who your target customers are to successfully market your goods or services towards them. Today we are going to learn about how to define and describe your prospective customers in your target market. First of all, what is a…

We brought up the business plan jargon “addressable market” when we were talking about defining your target market. Here we will discuss the difference between addressed and addressable markets. The addressable market is the largest part or group of individuals of the market which your business can target. It is the group of people who…

Today we are going to learn about and conduct a target market segmentation analysis so we can find and define our target market for your business plan. Here, we are going to segment your addressed market. By segmenting your customer base you will begin to understand your customer by knowing who they are and what…