You need to have a story. Your business has a story. Why do you need a business story? Well there are a few reasons why you should have a business story – it is the story of how you came up with your initial idea for your product or service.
The business story what you write in your notebook will help you succeed in your business. Have you noticed that every advertisement has a story? Every brand has a story to tell which appeals to their target market.
A business story will also set in stone how you initially thought about your business and as you share your story over and over, you’ve got something firm to tell you the exact story. This story telling with clients will involve them in your story and your process.
Another reason you should write and record your business story and how you got your first business idea is for legal purposes when you have to defend you idea in court.