What sort of business are you running or planning to run?
Are you thinking of affiliate marketing?
If yes, you may be able to run your business without having a website. Many people make loads of money online by selling other people’s products. This is done by using advertising, either classified or pay per click, by article marketing, and a whole host of other methods.
A website of your own can give you more credibility when recommending affiliate products. Don’t have a site full of ads and affiliate links, but one which gives your potential customers good trustworthy information about you and your company. Contact details, maybe a little history of your business, why you’re in this sort of business. People buy from someone they know or at least someone they like. Help them to know you.
Build a customer base
Having your website means you can put an opt-in form on a page for people to subscribe to a newsletter or special offer, something to get them to give you their name and email address. That way, you can build a list of customers with interest in your type of service or products. Without a list, you are continually looking for new customers. Remember, money is made from a sale. Fortunes are made from back end sales. You need to keep selling to these customers time and time again
Even if you’re selling affiliate products with a great site of their own, having people visit your website first gives you the chance to pre-sell or warm them up. You don’t need a 10-page sales letter. Whet their appetite, don’t bore them to death. Most products are a solution to a problem. Explain how your product or the one you’re promoting as an affiliate will solve their problem. Point out the most important benefits. Get them into a frame of mind where they want to find out more. Then direct them to the sales page or site.
Multiple Income Streams.
If you are promoting more than one product, either your own or as an affiliate, than having your site can give you’re a sort of base camp to tie things together. You can have links to pages for different yet similar products. And if the pages are filled with useful information rather than just advertising, your visitors will have a more rewarding experience and hopefully be more likely to buy, and to recommend your site.
Don’t forget that having your website gives you more opportunities to earn money. AdSense, for example. Now some people will snort derisively when you mention AdSense, but it costs you nothing to put it on your web pages, and it provides adverts targeted at your market. If someone clicks on an AdSense ad on your site and then buys from that advertiser, you earn money! It may not make you a fortune, but why should you turn it down.