Author: MBA Pundit
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Six Steps to Financing Your MBA
Even though you may be just beginning the graduate business school admission process, it’s never too early to think about how you will pay for your education. The MBA journey begins with just seven steps. 1. Know why you want to go to graduate school. Wise investors know beforehand what they desire from a given…
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B School Essays: GMAT Essay Section Guide
The Analytical Writing Assessment (AWA) is how business schools evaluate your writing skills. The AWA section has two 30-minute essay questions, each requiring a completely different stategy. Present Your Perspective on an Issue (30 minutes) Here you present your opinion on a controversial issue. Analysis of Argument (30 minutes) Here you analyze the reasoning in…
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The Value of an MBA
In difficult economic times, going back to school to build new skills — and make yourself more attractive to future employers — becomes extremely popular, even for people with full-time jobs. MBAs are especially popular since the degree is usually meant to prepare someone for more advanced, leadership roles in business (or even government). But…
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Secrets To Building An Engaging Brand Experience
When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do…
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Can country be a brand?
A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand. A brand has…