Category: Marketing

When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do…

A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand. A brand has…

Creating and making your brand visible takes a lot more time and it also require appropriate strategies and abilities to fully access how your techniques are going to work here for you. In case you are someone who is struggling hard to improvise your brand’s visibility and presence on Social Media with Video, you must…

‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product. The brand orientation approach stresses that customers…