Category: Marketing

  • Can country be a brand?

    Can country be a brand?

    A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand. A brand has…

  • Tips to Increase Brand’s Visibility and Presence in Social Media

    Tips to Increase Brand’s Visibility and Presence in Social Media

    Creating and making your brand visible takes a lot more time and it also require appropriate strategies and abilities to fully access how your techniques are going to work here for you. In case you are someone who is struggling hard to improvise your brand’s visibility and presence on Social Media with Video, you must…

  • Importance of Branding in International Marketing

    Importance of Branding in International Marketing

    ‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product. The brand orientation approach stresses that customers…

  • Public sector marketing – Indian Perspective

    In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers, while making profits for the companies that offer those products. Marketing is a creative, ever-changing orchestration of all the activities needed to accomplish not only a focus on what the customer wants, but that this customer-orientation must also…

  • How to Tell Your Story and Increase Sales

    When you want to be successful, you do what successful people do. Advertising giant David Ogilvy read one book at least seven times, and he recommended that everyone in advertising do the same. That book is Scientific Advertising, by Claude C. Hopkins. Marketing wizard Jay Abraham said, “Claude Hopkins is the master of them all.…