Category: MBA Notes
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Importance of Branding in International Marketing
‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product. The brand orientation approach stresses that customers…
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Marketing your business using Social Media
What are the benefits of utilizing social media to market your business? How it can benefit you? Social media marketing gets more and more popular these days because of its advent. It becomes an essential factor in marketing campaigns for every kind of business. People use these online communities to keep in touch with their…
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Role of Social Media in your Business
The way in which social media has changed our thinking and living standards today is really terrific. You must accept the great role which social media plays in every field of our life and that too, without compromising with the quality, facilities and level of services that it offers. Though most of the people started…
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Stages of Negotiation – Project Management
Negotiation generally progresses through Five Stages. PROTOCOL – During this stage, both parties meeting in the Negotiation setting. If two teams of negotiating, members of each team are introduced. INQUIRING – At this stage, both parties exchange information and discuss concerns. The objective here for both the teams is to Identify strengths and weaknesses. BARGAINING– At…
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Time-based Management
Time-based Management is an aspect of Lean Production. It is a general approach that recognises the importance of time and seeks to reduce the level of unproductive time in an organisation. Benefits include: Quicker response times (reduced lead times) to meet changing market and customer needs Faster new product development Reduction in waste, therefore greater…