MBA Pundit: MBA News, Views and Notes
-
Market Research – Best Practices
Market research enables organizations to analyze supply and demand for a given market to implement a business strategy or marketing action plan. Market studies are widely used when evaluating the viability of a project and making a business plan. Organizations collect consumer information through online surveys or other research methods such as a more qualitative…
-
Market Segmentation – Strategies for Business
Improving competitiveness and achieving business goals are constant pursuits regardless of the size or sector of the business. For this, it is essential to develop a correct market segmentation. To achieve their goals, organizations need to establish a series of strategies that guarantee customer satisfaction. First, however, there is an essential preliminary step for any…
-
5 Ways To Reduce Costs When Starting a Business
Building a small business is the dream of many entrepreneurs. It is something they are attracted to and have a passion for. At the same time, it gives the possibility of transforming a vision into a source of work, allowing us to achieve social and material aspirations typical of the world in which we live.…
-
10 Qualities of the Ideal Employee
Logically, training and professional experience are two highly valued aspects in companies, but they are not the only ones, nor are they the most important. In fact, today many companies focus on personal values, leaving in the background what they put on the curriculum vitae. Characteristics and Qualities of the Ideal Employee: Getting a job…
-
Marketing transformation based on data and artificial intelligence
The transformation in marketing over the last decade has been very marked. The way and means of communicating a message today are very different from the methods used a few years ago. The print media and television undoubtedly lost much of their prominence, while the interest of companies to appear among the first places in…