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  • Public sector marketing – Indian Perspective

    In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers, while making profits for the companies that offer those products. Marketing is a creative, ever-changing orchestration of all the activities needed to accomplish not only a focus on what the customer wants, but that this customer-orientation must also…

  • My CAT story – By an MBE DU Student

    My CAT story – By an MBE DU Student

    Just like most engineers, I was enjoying my life in an engineering college until I started thinking about doing an MBA. The thought changed my life completely. I used to think about CAT all the time. However, I was not studying because it was the November of 2008 and I was planning to appear for…

  • Different Views on Conflicts in an Organization

    Different Views on Conflicts in an Organization

    Over the years, different researches about conflict have been presented. One of the definitions of conflict is a clash of interest, values, actions, views or directions (De Bono, 1985). Jenh (1995, 1997) define conflict can have potentially contradictory effects on social exchange. Conflict in organization can be seen as the management team using expressive control…