Tag: Seth Godin

  • Marketing Should be built Right in to the product – Seth Godin

    I have been reading a little about Seth Godin, who is a renowned marketing guru, the author of “Purple Cow”,”Permission Marketing”,”Unleashing the ideavirus” etc. His readings are thought provoking. I liked his statement idea that marketing should be built right into the product. The people who really make the product successful are the people who […]

  • Is an MBA Worth it?

    There is a scene from a FedEx commercial aired on U.S. TV a few years ago. It liveson at Youtube, where two different postings of the 30-second ad have been viewed almost 91,000 times (type in key words “FedEx” and “MBA” at www.youtube.com to view the spot). The ad closes with the narrated tag line: […]