MBA Pundit Logo

Category: Marketing

  • Public sector marketing – Indian Perspective

    In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers, while making profits for the companies that offer those products. Marketing is a creative, ever-changing orchestration of all the activities needed to accomplish not only a focus on what the customer wants, but that this customer-orientation must also…

  • How to Tell Your Story and Increase Sales

    When you want to be successful, you do what successful people do. Advertising giant David Ogilvy read one book at least seven times, and he recommended that everyone in advertising do the same. That book is Scientific Advertising, by Claude C. Hopkins. Marketing wizard Jay Abraham said, “Claude Hopkins is the master of them all.…