Category: MBA Notes
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Can country be a brand?
A brand is considered a major factor for differentiation. Despite the fact that products can be differentiated on the basis of their characteristics, consumers tend to pay little attention to the product details. Instead, they differentiate the product from its competitors based on the brand name and their familiarity with the brand. A brand has…
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Tips to Increase Brand’s Visibility and Presence in Social Media
Creating and making your brand visible takes a lot more time and it also require appropriate strategies and abilities to fully access how your techniques are going to work here for you. In case you are someone who is struggling hard to improvise your brand’s visibility and presence on Social Media with Video, you must…
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Importance of Branding in International Marketing
‘Brand orientation’ and ‘International brand repositioning’ are two terms that are gaining importance. A good brand is one which high return on investment for a firm after having created a good perception of the product or service in the consumers’ minds, thereby encouraging them to try the product. The brand orientation approach stresses that customers…
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Marketing your business using Social Media
What are the benefits of utilizing social media to market your business? How it can benefit you? Social media marketing gets more and more popular these days because of its advent. It becomes an essential factor in marketing campaigns for every kind of business. People use these online communities to keep in touch with their…
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Role of Social Media in your Business
The way in which social media has changed our thinking and living standards today is really terrific. You must accept the great role which social media plays in every field of our life and that too, without compromising with the quality, facilities and level of services that it offers. Though most of the people started…