Author: MBA Pundit
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Marketing Should be built Right in to the product – Seth Godin
I have been reading a little about Seth Godin, who is a renowned marketing guru, the author of “Purple Cow”,”Permission Marketing”,”Unleashing the ideavirus” etc. His readings are thought provoking. I liked his statement idea that marketing should be built right into the product. The people who really make the product successful are the people who…
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What is an MBA?
The Master of Business Administration is a postgraduate that is internationally recognized as a business management qualification. But it is more than an academic degree. A good MBA is preparation for business management involving a combination of practical training and theoretical learning. What managers, executives and other types of business professionals are being prepared for…
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Is an MBA Worth it?
There is a scene from a FedEx commercial aired on U.S. TV a few years ago. It liveson at Youtube, where two different postings of the 30-second ad have been viewed almost 91,000 times (type in key words “FedEx” and “MBA” at www.youtube.com to view the spot). The ad closes with the narrated tag line:…
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My GMAT Experience – A Guest Post
It was about a year ago that I came to Barcelona. I was on my “campaign” looking for an appropriate job in Spain, and it was then that I decided to start preparing for the studies which I planned to undertake in a couple of years’ time. My brother had just entered the INSEAD MBA,…
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Tackling the Reading comprehension section of GMAT
The Verbal section of the GMAT will contain two written passages (each between 400 – 600 words long) followed by a series of questions. Passages can be about any subject, but the most common themes are politics, history, science, business and the humanities. Most readers find the passages difficult because the subject matter is dry…